Bedsure Boho

As the Design Director of Amazon's most popular bedding brand, I spearheaded a transformative approach to product strategies and customer segmentation.

Leading a dedicated team, I redefined our assortments to cater to distinct segments, including Classic, Boho, Coastal, Celebrations, and Solutions. Through a strategic blend of design direction and market insights, I have led the brand to new levels of success by delivering a clear brand strategy, resulting in products that increased sales by 20% across all categories year-over-year.

Bedsure’s Boho line targets customers looking for romantic styles inspired by nature and global aesthetics.